The President of Nigeria, Bola Ahmed Tinubu, has allegedly kicked off his 2027 presidential campaign in a rather unconventional and surprising manner, as a video surfaced online showing plantain chips and sachets boldly branded with his image and the slogan “Door 2 Door, Jagaban for 2027.”
The viral video, which was shared on the popular social media platform X (formerly Twitter) by user @ChuksEricE, has sparked widespread conversations and intense debate among Nigerians both online and offline. In the clip, multiple packs and large jars of plantain chips are neatly displayed, all featuring President Tinubu’s portrait alongside the catchy campaign message. This branding has led many to believe that this might be a subtle but strategic early start to his re-election campaign ahead of the 2027 general elections.
Interestingly, a man believed to be the factory owner is heard clarifying in the video that he is not officially campaigning for the President. According to him, he was only contracted to produce the branded chips and sachets as part of a business deal, emphasizing that he was merely fulfilling a paid job and not personally endorsing the President’s political agenda.
Despite this clarification, the video has continued to attract mixed reactions from Nigerians. Many people expressed skepticism and concern over what they perceive as an exploitation of the current economic hardship in the country to win votes. Several commentators criticized the use of food items, especially plantain chips, as campaign tools, arguing that such gestures trivialize the serious issues facing citizens.
One user, @VayPor116, questioned the ethics of a sitting president actively campaigning so early, saying, “Is it not a shame that a sitting president is campaigning more than other candidate?” Another user, @felixherbt, warned voters against falling for such tactics, writing, “If you allow yourself to be deceived again this time with plantain chips, you may not live to see the end of what you voted. Don’t play the fool again this time.”
Similarly, @JE_Nuel_U sarcastically wrote, “😂😂😂 eat plantain chips now and suffer for the next 4 years. Good idea?” While @DonyiboOyibo added, “Chia they want to take advantage of the hunger in the land.”
Other comments highlighted a deep frustration with Nigeria’s political culture. @RoiyConsult stated, “lol 😂 wahala if Nigerians vote for this man again come 2027, I don commot my hand for anything wey concern Nigeria?” and @mc_chez1 lamented, “Food they didn’t give you will now be given to you for your vote so you will suffer again.”
Meanwhile, @Sir_desmond01 expressed disbelief at those who might be swayed by the chips, saying, “I’m just concerned about people that will be deceived with this thing, Like are they human beings like me??” @AkinOkeni01 criticized the monetary value, writing, “Useless people!!!!! How is a jar of plantain chips in jendol? Highest 5k. Will that 5k feed you for 4 years?”
These strong reactions reflect the growing awareness among Nigerians regarding election tactics and the importance of voting based on policies and credible track records rather than temporary handouts.
While the presidency has not issued an official statement regarding the branded plantain chips, the video has already fueled speculation about Tinubu’s political strategies and whether this signals the beginning of a more extensive grassroots campaign. Political analysts suggest that using everyday items like snacks could be a calculated move to appeal directly to ordinary Nigerians, especially at a time when economic hardship has left many citizens vulnerable.
The coming weeks are expected to bring further discussions and clarifications on this matter, as Nigerians continue to scrutinize every move leading up to the 2027 elections.
WATCH VIDEO:
Door 2 Door 2027 campaign don start already?? 🧎🫵 pic.twitter.com/0nnQO7qcWd
— CHUKS 🍥 (@ChuksEricE) July 2, 2025