Tems, the globally acclaimed Nigerian singer and Grammy-winning artist, has made headlines once again as she secures a high-profile partnership with iconic Swiss luxury watchmaker, OMEGA.
The internationally celebrated singer-songwriter has been officially announced as the newest global brand ambassador for OMEGA, a brand renowned for its timeless sophistication, precision, and legacy in luxury timepieces. This collaboration marks a significant breakthrough not only for Tems but for African representation in global luxury markets.
Tems’ partnership with OMEGA puts her in the elite circle of global ambassadors who embody innovation, elegance, and cultural influence. She now shares a platform with world-renowned personalities from the worlds of film, music, fashion, and sports, showcasing the ever-growing reach of African excellence in international spaces.
OMEGA, founded in 1848, is a name synonymous with precision watchmaking and excellence. The brand has long supported influential figures who redefine boundaries in their industries, and with Tems’ boundary-pushing artistry, it found a perfect match. Her unique blend of soulful music, creativity, and cultural pride makes her a powerful face for OMEGA’s evolving identity.
The Lagos-born artist, who rose to prominence with her breakout feature on Wizkid’s hit single “Essence,” has experienced an astronomical rise to stardom. From topping charts worldwide to performing on some of the biggest stages across continents, Tems has maintained her authenticity and deep connection to her roots, making her an inspirational figure for many.
Her journey has been decorated with major achievements, including a Grammy Award, chart-topping records, and critical acclaim from the global music scene. Now, by stepping into the luxury fashion and timepiece industry with this OMEGA endorsement, she continues to break barriers and rewrite the narrative for African artists in global spaces.
In a statement regarding the partnership, OMEGA representatives expressed their admiration for Tems’ ability to embody creativity, leadership, and modern elegance. They highlighted her ability to inspire across cultures while maintaining an undeniable presence that resonates with the brand’s legacy and its forward-looking vision.
Tems, adorned in OMEGA’s iconic pieces, now represents a beacon of modern African excellence in the luxury world. This endorsement further cements her as not only a musical powerhouse but also a global style icon whose influence transcends industries.
look at tems y’all 😍✨ pic.twitter.com/RfuZwOSVKu
— tems 𝖘z𝖓 (@temsszn) June 18, 2025