The much-anticipated 10th edition of Big Brother Naija (BBNaija) is officially set to premiere on July 26, 2025, promising fans an unforgettable season filled with drama, twists, and entertainment. This landmark edition will feature a record-breaking grand prize of ₦150 million for the winner, making it the biggest reward in the history of the show since its inception in 2006.
The announcement was made by MultiChoice Nigeria during a special press briefing held on Wednesday in Lagos. The organizers emphasized that the upcoming season would deliver even more excitement and surprises, as the show continues to evolve and captivate audiences across Africa and beyond.
Veteran host Ebuka Obi-Uchendu will be returning once again to anchor the show. Ebuka, who has become synonymous with BBNaija, is known for his charisma, sharp fashion sense, and ability to stir conversations both inside and outside the house. His return has already generated excitement among fans who look forward to his iconic eviction night outfits and witty interactions with housemates.
This season will introduce a brand-new format, moving away from last year’s 'No Loose Guard' edition where contestants entered as pairs. According to the organizers, this change aims to keep the competition fresh and unpredictable. Physical auditions for season 10 took place from May 16 to 18, attracting thousands of hopefuls from different parts of Nigeria, each vying for a chance to become the next reality TV sensation.
In 2024, Kellyrae emerged as the winner of BBNaija season 9, taking home ₦100 million and making history as the first married housemate to win the show. His victory inspired many, showing that love and family life can coexist with fame and success in the Big Brother house.
As the countdown begins, fans are eagerly speculating about possible twists, new house designs, and the selection of housemates. Social media is already buzzing with predictions and fan-made trailers, with many expressing excitement over the record-breaking prize money, which is expected to raise the stakes higher than ever before.
Aside from the grand prize, this season is expected to feature several sponsored tasks, brand endorsements, and weekly rewards, providing housemates with multiple opportunities to win additional cash and gifts. The BBNaija platform has launched the careers of many former housemates, turning them into actors, musicians, influencers, and successful entrepreneurs.
This year’s edition will also kick off with a double launch on July 26 and 27, a strategy that has been used in previous seasons to introduce housemates gradually and build anticipation among viewers.
With just days to go before the big reveal, the excitement around BBNaija season 10 is at an all-time high, and millions of fans across the continent can hardly wait to see what Biggie has in store.
WATCH VIDEO:
Nelly at #BBNaija Season 10 press briefing in Lagos pic.twitter.com/03qD5a2jpE
— Metro Naija (@metronaija) July 16, 2025
Double launch: July 26 & 27 #BBNaija Season 10 is certified
— Metro Naija (@metronaija) July 16, 2025